Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time...
Holiday spending is expected to hit record levels this year — up as much as 4% over last year, the National...
Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved...
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American...
The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers....
Earlier this year, Swan Street Florist held a Barbie-themed giveaway on social media to celebrate the release of the Blockbuster movie. Things were...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Pantone’s 2024 Color of the Year, Peach Fuzz (Pantone 13-1023), exudes comfort and peace — and perfectly matches a shade that floral designers and...
The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days...
Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of...
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
We reviewed a year's worth of articles and chose 10 that highlight 2023's news and trends. SAF Advocacy Push Secures Additional $1 Million for...
Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified...