Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the...
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
Talk about anticipation. By the end of the day on April 7, Tesla Motors had processed $1,000 deposits from more than 325,000 people for its new...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...
When it comes to serving in-store customers, here are three words to banish from your sales team’s vocabulary: “Need any help?” The well-intentioned...
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics,...
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its...
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the...
There's been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with...
We've entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine's Day (the...
Kittelberger Florist and Gifts in Webster, New York, scored some prominent ink right before the biggest shopping weekend of the year, all because of...
This time of year, Bing Crosby, Judy Garland and Andy Williams might be among your most influential salespeople. (But not Alvin, Simon and...